About Us

Our Vision

Illuminating Coffee's True Potential

At VIDI Coffee, we believe in the enlightening potential of truly exceptional coffee. Our name, inspired by the Latin word "videre" meaning "to see," reflects our mission to guide coffee lovers toward enlightenment through carefully curated beans that reveal flavors beyond the ordinary.

We keep watch over every aspect of the coffee journey. Where others see commodity, we see opportunity for transcendence through flavor, sustainability, and connection. Each bean we select represents our vision of what coffee can be when sourced with intention and roasted with insight.

Our Story

VIDI Coffee was born from a moment of awakening - when our founder Jonathan experienced the remarkable difference between ordinary coffee and truly exceptional specialty beans. It was a revelation that changed everything, opening his eyes to coffee's extraordinary potential.

That enlightening experience inspired the creation of a coffee brand dedicated to sharing this vision with others. By partnering with extraordinary roasting partners, we have implemented a model that maintains vigilant attention to quality while making exceptional coffee accessible to those seeking to elevate their daily ritual.

Our journey continues as we search for remarkable single-origin coffees from around the world, each telling its own story of place, process, and potential. Through these carefully selected beans, we invite you to see coffee differently - as a source of discovery, connection, and daily enlightenment.

Our Approach

Vigilance: We maintain unwavering attention to quality at every step—from bean selection to roasting to delivery.

Illumination: We reveal hidden flavor potential through expert roasting and careful origin selection.

Discernment: We select only exceptional beans worthy of the VIDI name, focusing on unique single-origin coffees with distinctive character.

Transcendence: We believe in elevating the everyday coffee ritual into a meaningful experience that awakens the senses.

Each coffee in our collection has been chosen for its ability to reveal something extraordinary—a glimpse into coffee's true nature that remains hidden to those who haven't yet awakened to specialty coffee's potential.